About

Picture of me for my about page

Hi! I’m Loretta.

Just a brown-eyed girl who teaches non-techy types how to be smarter using their iPhone and iPad. I can help you too.

My superpower is that I’m creative and tech savvy. Bam! In fact, I love technology and the challenge of learning new things, so let me handle the frustration for you.

That’s what I do, friend!

I love helping people navigate this tech party, kind of like a “virtual mentor”, by breaking down the steps and hopefully taking the overwhelm out of the techiness of it all. We all need help sometimes… right!

I’m a freelance art director and designer by trade. I’ve designed websites, worked in the design departments of top entertainment and retail companies, a few ad agencies, and I use a ton of online platforms for business and my clients. I have been an Apple girl since the very first Apple computer way back in college, and I absolutely love to push technology to the edge!

Technology… Design… its who I am.

The Plan

lets | modifi was created because I see a struggle out there.

One of my friends suggested that I share what I know about using the iPhone and iPad with others. I’ve always helped my friends with their struggles, but I put it on the backburner. After some time, like a long time – a year or more went by – I began to notice many of my friends and even some of my clients struggled using their iPhones or iPads. A lot of them would ask their friends, or their husbands for help, and braving the eye-roll, they would reluctantly ask their kids. New technology can be frustrating and confusing, but I believe everyone can benefit using it, with the right help, no matter their age! And really, kids don’t know EVERYTHING! Cue eye-roll.

The Challenge

So… because we almost lost our home two years ago, I took on that challenge, where I created and launched my website and very first workshop called the Geek Out iPhone/iPad Workshop. Through my workshop, 100+ students now have super-practical know-how so they can use their devices quicker, smarter and be like the pros. With rave reviews, great feedback and comments, everyone is asking for more!

Soon, very soon, I will launch an eCourse based on my workshop, but I want to encourage you to take advantage of all the digi-goodness I share with you on my blog right now.

The Girl

In my non-techy life,  I’m a Cali girl, born and raised here. I love spending time with my incredible hubby and two amazing kids. I also love hanging with my huge Italian family, we’re really loud and every minute of it is fun!  I love laughing, like the kind that makes you cry and I read everything I can get my hands on. I mentor young women and I love Jesus. I work for Mexican food, and could eat it every day.

xo Loretta

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